A model with gold mask

Oh My Gold: 10 Reasons Why You Should Add Gold To Your Skincare Routine

From Cleopatra to modern-day Hollywood royalty – gold has always been the best-kept beauty secret

Cleopatra’s beauty secret has been unveiled: according to researchers, every night before bed she would cover her face with a layer of gold. Cleopatra was not only a queen of exquisite beauty, she was a wise one too: she knew that gold kept skin young, bouncy and wrinkle-free. She wore gold jewellery by day, and gold masks by night, and we see no reason not to follow in her footsteps. Or rather, here are 10 that’ll make you want to channel your inner Cleo asap.


  • Protects Against Skin Stressors

Gold contains nanoparticles that can be easily absorbed by the outermost layer of the skin. These molecules have the unique ability to fight back against the oxidative stress caused by pollution, cigarette smoke, UV rays and emotional stress, the main culprits behind the formation of wrinkles and blemishes.


  • Rejuvenates and Illuminates

Gold molecules stimulate skin-cell rejuvenation and act as an antibacterial, having the direct knock-on effect of boosting skin health and elasticity, revitalising and illuminating even the most lacklustre skin. Gold masks, moisturisers and serums remove dead skin cells that can make your skin feel dull and dry, and leave your face more even-toned, fresh and radiant.


  • Boosts Collagen Levels

Choosing skin care products with a high concentration of active ingredients is crucial – the higher the better, and 24K gold masks and serums are as powerful as they come. Including 24K gold masks to your skincare routine will drastically slow down collagen breakdown – this is the secret behind their anti-ageing properties. Gold naturally stimulates collagen, the protein responsible for keeping skin healthy and smooth, while simultaneously neutralising free radicals, those tiny reactive oxygen molecules that can damage our skin and cause acne, allowing skin cells to regenerate and stay healthy. Goodbye fine lines, blemishes, acne scars, eye bags, and the list goes on.


  • Reduces Skin Damage

Gold contains antioxidant micronutrients and anti-inflammatory trace elements such as zinc and bromine, and has been used for centuries in Ayurvedic and Chinese medicine for treating inflammatory conditions such as rheumatoid arthritis, skin inflammation and even ulcers. It not only actively fights back against the free radicals damaging the skin tissue, but also stimulates the body’s innate capacity to defend itself against external aggressors and regenerate.


  • Improves Elasticity

Gold is such a powerful antioxidant, it is even used by plastic surgeons to increase skin elasticity thanks to its wondrous abilities to slow down the breakdown of skin tissue and stimulate the body’s natural production of collagen, elastin and hyaluronic acid – all crucial for keeping skin young and bouncy.



  • Increases Blood Flow and Keeps Skin Hydrated

Gold has the exceptional ability to improve blood circulation, which in turn helps hydrate and maintain the skin’s moisture level. It only takes one 24K gold face mask to leave your skin visibly radiant and glowing, and the effect lasts four to five days. Ask any Hollywood beautician, and they’ll tell you how the biggest stars and supermodels flood the salons with requests for gold masks and gold leaf facials whenever a premiere or a red carpet event is up.


  • Accelerates Skin Cell Metabolism

The ions within the gold molecules stimulate skin tissue, cells, nerves and veins. Not only is this uniquely beneficial to improving your blood circulation, it also increases the metabolism of the skin cells and the secretion of toxins and waste, which in turn contributes to improving overall skin tone and radiance.


  • Protects Against Sun Damage

Gold can protect from environmental stressors such as sun damage. It does so by reducing the production of melanin, caused by excessive exposure to the the sun that can lead to sun damage. Gold facials, masks and serums strengthen skin tissue and the skin’s natural barriers against everyday aggressors such as pollutants and free radicals. Continued use of gold in your skincare routine strengthens your natural defences and reduces the negative impact of environmental stressors that cause skin to age.


  • Acts as a Natural Anti-Bacterial

Calming acne, alleviating redness and skin allergies, and reducing inflammation are but a few of the benefits you’ll enjoy by adding gold to your skincare repertoire. Gold-infused serums and masks neutralize bacterial aggressors that cause acne and prevent the formation of facial skin imperfections.


  • Possesses Powerful Anti-Ageing Properties

24K gold skincare treatments stimulate skin cell metabolism thanks to the gold nanoparticles that penetrate the skin. They regenerate skin cells and improve blood flow and by doing so act as a powerful anti-ageing agent, leaving your skin feeling smooth, toned and revitalised.

Beauty fads tend to come and go, but gold-infused products may very well be here to stay. Now that the word is out about the wonders this near-magical metal is capable of, the biggest beauty brands are adding gold to their lotions, powders, face masks and cleansers, leaving no room for the hype to die down. Anti-ageing, anti-bacterial, biocompatible and suitable to all skin types, even the most sensitive – the benefits of gold seem infinite. Beautystas will probably still be raving about it another couple of thousands of years from now.